Awarded and developed by: RMIT University, Australia
Learn to market to the world
The best product and service in the world are of little use if no one knows they are available.
Marketing is a discipline that guides the entire organisation to create customer satisfaction. It involves identifying customer needs and wants, creating strategies for the development and design of products and services, and making decisions about their pricing, promotion, and distribution.
Marketing is a dynamic and expanding area. Students need to be creative, flexible, enthusiastic, and disciplined in their approach to practical and theoretical problems to prepare for a career where marketing planning, development and research are required.
With a Bachelor of Business (Marketing) degree, the world is your oyster!
The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).
Enrolled students are eligible for Student membership of the Australian Marketing Institute (AMI) and graduates are eligible for Graduate membership of Australian Marketing Institute (AMI).