This programme empowers professionals and marketing managers to contribute to the growth of their organisation’s online business by enhancing the customer experience and satisfaction level, online awareness, website and campaign visibility. They will also learn tactics to manage and run successful e-Commerce campaigns to achieve sales objectives.
• Overview of e-Commerce landscape and trends today
• Identifying the right e-Commerce solution that suits your business needs
• Best Practices for successful e-Commerce marketing
• Building a customer value proposition for your business
• Managing customer types and customer satisfaction
• Effective pricing strategies for your e-Commerce business
• Crafting an effective e-Commerce business plan
• Setting up an online store
• Developing a comprehensive e-Commerce campaign
• techniques and tools to manage e-Commerce campaigns
