1. Clearly understand the different types of embedded finance products and business models that are available. 

2. Acquire the knowledge and ability to understand the fundamental drivers of the embedded finance industry and the path of future growth.

3. Analyse and understand the types of non-financial business models where embedded finance strategies can be successfully applied.

4. Clearly understand the major technology developments that have taken place in the embedded finance industry.

5. Implement corporate and business strategy that leads to value creating outcomes through the application of embedded finance technologies and products.

6. Understand the context around the types of companies that are already using embedded finance offerings as part of their value proposition and be able to implement a framework for determining whether to implement embedded finance solutions using a cost benefit approach.

7. Create a framework for applying embedded finance within your own organization and learn how best to structure effective partnerships with companies offering embedded finance products and solutions.

1. The Framework for Embedded Finance

a. Defining key business problems that companies face and which aspects of the value chain that embedded finance can improve.

b. Defining and understanding the scope of embedded finance.

c. Understanding how leading companies are already applying embedded finance solutions in their business models.

2. Ecosystems and Partnerships Explained

a. Understanding key aspects of the embedded finance ecosystem such as banks, capital providers, technology providers, merchants / platforms and authorities.

b. Understanding the key elements of successful partnerships with embedded finance providers.

c. Understanding types of partnerships and applications in practice, with specific partner organizations mentioned.

d. Understanding organizational structure implications for practical implementation of embedded finance products and solutions.

3. Economic Models

a. Going deeper into the business and economic models that can be implemented through embedded finance, such as embedded banking, lending, payments, asset management and insurance.

b. Gaining understanding of the key aspects of the digital journeys that underpin these business and economic models.

c. Utilize a framework for determining whether it is suitable to implement embedded finance solutions.

4. Financial Services Primer

e. Exploring and understanding the technology changes that have led to ecosystem development, including the development of APIs to facilitate embedded finance

a. Understanding the structural catalysts that are driving the adoption of embedded finance across all different types of industry sectors.

b. Understand why embedded finance provides an opportunity for SMEs and gain clarity on why financial services firms view embedded finance as an opportunity and threat.

5. Regulatory, Data and Financing Considerations

a. Understanding the financing and financial considerations for implementing embedded finance products.

b. Gaining an appreciation of the regulatory and data related issues that implementation of embedded finance solutions may face