Programme Overview

Academic Level

Bachelor's Degree, single major

Awarded by

RMIT University, Australia

Programme type

Full-time, 8 to 24 months

Campus location

SIM Campus

Application Dates

27 Aug to 25 Oct 2024 (Category B, Jan 2025 intake)

Estimated Fees
(incl. GST)*

S$16,009.92 to S$17,788.80

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* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.

Programme Outline

Awarded and developed by: RMIT University, Australia

Becoming leaders in global media & communication

The programme is an interdisciplinary communication degree designed to provide you with a professional education, including aspects of advertising and public relations.

The programme aims to develop your knowledge of broader communication theories and issues, enhance your professional skills and locate your knowledge and skills within an Asian Media and Culture context.

It integrates the skills that industry requires with a flexible approach to the technologies that allow information delivery to be increasingly immediate, sophisticated and accessible.

The teaching practices provide students with opportunities to learn by doing in an authentic workplace environment, guided by academic staff who are also industry practitioners.

Learning Outcomes

Upon successful completion of this programme, you will:

Analyse critically and apply a diverse and industry-related knowledge and skills to the field of media and communication in global context.
Demonstrate creativity, critical thinking and initiative when identifying and solving problems in diverse contexts within the professional communication field.

Further Studies & Career Prospects

Graduates may further their studies in the Master of Advertising or the Master of Communication.

Successful students will have the skills, industry-related knowledge and confidence to work in areas related to the communications industries, including:

Journalism
Public relations
Newspaper and magazine editing

Corporate communications
Marketing
Management
Specialist writing
Communication research
Market and audience research

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Why study at SIM x RMIT University

SIM is the leading private education institution in Singapore.

Excellent value with lower tuition costs in SIM.

RMIT has 5-Star QS ranking for excellence in higher education and is 10th highest ranked university in Australia (QS World University Rankings 2024)

RMIT courses are co-designed with industry to give you the practical skills needed to succeed in the workforce.

Learn more about RMIT University

Intake Dates

Jan 2025 Intake Category B

PROGRAMME DURATION

18 months (01 Jan 2025 to 30 Jun 2026)

APPLICATION PERIOD

27 Aug - 25 Oct 2024 (Local and International applicants)

Jul 2024 Intake Category A

PROGRAMME DURATION

24 months (01 Jul 2024 to 30 Jun 2026)

APPLICATION PERIOD

13 Jan to 28 Apr 2024 (Local and International applicants)

Nov 2024 Intake Category C

PROGRAMME DURATION

8 months (Nov 2024 to Jun 2025)

APPLICATION PERIOD

1 Jul to 26 Aug 2024 (local and international applicants)

The maximum period allowed to complete the programme is:

Category A: 36 months
Category B: 27 months
Category C: 12 months

Students who fail to complete the programme within the candidature period will not be entitled to any refund.

Students who exceed their candidature period will not be allowed to remain in the programme, unless an extension to the candidature period is approved by the University.

Curriculum

Structure

The mode of delivery is classroom learning.
Learning approaches include interactive lessons with case studies, online components, lectures with presentations, work integrated learning, self-managed learning activities and other forms of learning approaches which prepare students for their professional practice.
This programme is taught by teaching faculty from RMIT University, as well as local academics and practitioners in the industry.
View a list of lecturers’ teaching modules (PDF 404 KB)
For modules taught by RMIT teaching faculty, classes are conducted on an intensive mode: lectures are scheduled over 2 weeks consecutively.

Modules delivered by local academics are run on a regular mode, with classes scheduled over 6 to 12 weeks, at least 3 to 4 times a week for a 4-month and 2-month duration.
The average teacher-student ratio is 1:48.
Classes of 3 hours duration per session with 10 to 15 minutes break and are scheduled on weekday mornings or afternoons at SIM Campus.
Class requires a minimum of 50 students to commence.
In the event that the above minimum number is not met, the intake will not commence. Students will be informed within 30 days before class commences.

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Assessment & Attendance

Assessment components vary from module to module and its requirements may include written submissions such as essays, literature reviews, class tests, online publications; oral presentations; assignments and projects and other forms of assessment appropriate to the objectives of the programme.
The assessments dates are normally scheduled on weekly and monthly basis. The assessment dates and components are subjected to changes by RMIT University.
There are no exams for this programme.
Students are allowed to repeat a module once only.
Attendance requirement:
- Local students: 75%
- International students: 90%

Requirements to Graduate

Students will be considered as being eligible for the award of Bachelor of Communication (Professional Communication) when they have satisfactorily completed all academic requirements of the programme as detailed in the Programme Structure.

The degree may be awarded with Distinction based on the student’s academic performance. A degree conferral ceremony is held in August or September each year in Singapore.

Modules

This 2-year full-time programme comprises of modules bearing a total of 288 credit points. The modules to be offered would be pre-determined and are subjected to changes by the university.

COMM2894 Contemporary Asian Modernities
COMM2891 Asian Media and Communication
COMM2283 Foundations of Public Relations
MKTG1315 Introduction to Advertising
COMM2732 Making Media
COMM2440 General News Reporting
COMM2847 Professional Communication Foundations
GRAP2504 Creative Advertising
COMM2846 Issues, Risk and Crisis Communication
MKTG1462 Public Relations Research Methods
COMM2439 Professional Writing
COMM2294 Communication Strategy and Planning
COMM2899 Asian Mobilities: Practices, Experiences and Impacts
COMM2731 Interdisciplinary Communication Project
MKTG1458 Applied Public Relations Research: Insights to Action
GRAP2693 Art Direction
GRAP2694 Copywriting
COMM2444 Exploring Asian Popular Culture
COMM2490 Client Management
COMM2730 Influence and Impact in Public Relations
COMM2727 Professional Communication Studio

View list of modules and outlines (PDF 553 KB)

View details on programme structure (PDF 696 KB)

Admission Criteria

Accepted Entry Qualifications

Applicants must have successfully achieved one of the following qualifications:

3 GCE ‘A’ level passes; or minimum of 3 H2 level subjects with a pass or above.
An approved Polytechnic Diploma from any of the local polytechnics.
An approved Diploma or Advanced Diploma from Singapore Institute of Management or other institutions.
An approved Degree from RMIT University or other institutions.

All other qualifications not listed will be considered by RMIT University on case-by-case basis.

Exemptions

Applicants with polytechnic diplomas and other academic qualifications approved by RMIT University will be granted exemptions to the programme.

The total number of credit points that a student is required to complete will vary depending on their prior qualification.

Category A (24 months) : Nil
Category B (18 months) : 96 credit points
Category C (8 months) : 192 credit points

View list of approved qualifications and categories grouping (PDF 1 MB)

Equivalent International Qualifications

Those with no Singapore qualification, but meet the RMIT University Criteria from their country of education study may also be eligible to apply.

View International Admission Criteria (PDF 564 KB)

English Language Requirements

Applicants who have achieved one of the following qualifications/studies, where English is the language of teaching and assessment no more than two years prior to the RMIT program commencement date (unless otherwise advised), will meet the English language entry criteria to the program(s):

GCE ‘A’ levels at a Singaporean high school with
- Minimum C or better in General Paper at AS / H1 Level; or
- Minimum C grade in H2 subject (excluding language subjects and Mathematics and Music) for A level English – Singapore H2 (previously known as “A level” subject); or

SIM diplomas as approved by RMIT; or
Other RMIT approved local diplomas with duration less than 3 years; or
Candidates with 3-year full-time diploma qualification from a Singaporean Polytechnic, LASALLE College of the Arts, Nanyang Academy of Fine Arts or B.C.A Academy, within 5 years prior to the commencement of the RMIT programme; or
A minimum of one-year full-time study in an award equivalent to an Australian diploma, advanced diploma, associate degree, bachelor degree; or
One semester full-time of a postgraduate qualification (equivalent to an Australian graduate certificate or higher).

Note:

Applicants will be deemed to have met the English Language criteria with no time limitation; if they have completed one of the abovementioned qualification/studies and have a minimum of 6 years primary/secondary studies of which a minimum of 2 years of this study was undertaken at secondary / senior secondary level, and where the studies was taught and assessed entirely in English from Singapore or other English-speaking country recognised by RMIT.

Learn more about recognised qualifications

All other applicants can meet the English language entry criteria through the completion of one of the following approved English language proficiency tests no more than two years prior to the RMIT program commencement date:

IELTS (Academic): 6.5 (no band less than 6.0);
TOEFL (internet-based test) – iBT: Overall score 79 (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing);
Pearson Test of English (Academic) – PTE(A): 58 (no communication band less than 50);
Cambridge English (Advanced CAE): 176 with no less than 169 in any component;
RMIT English Worldwide (REW) Advanced Plus or equivalent; OR
The completion of other equivalent qualifications, as approved by RMIT University.

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Fees & Financial Aid

Actual semester fees may vary depending upon exemptions granted and modules taken. Not all modules will be offered every semester.

First semester fees payable upon acceptance of offer. Subsequent semester fees payable before commencement of semester.

View all payment modes.

Programme Fees 

Entry Route & Modules Required	Singaporeans & PRs	International Students
Category A (288 credit points in 24 months) Fees are payable over 8 terms	S$48,029.76	S$53,366.40
Category B (192 credit points in 18 months) Fees are payable over 6 terms	S$32,019.84	S$35,577.60
Category C (96 credit points in 8 months) Fees are payable over 3 terms	S$16,009.92	S$17,788.80

The fees quoted are based on S$166.77 (Local student), S$185.30 (International student) per credit point. (Amount reflected is rounded to the nearest cents). Fees are valid for Nov 2024 intake only.
For subsequent intakes, please visit website nearer the application period for updated information.

All fees inclusive of current 9% GST (exclude textbooks / course materials).

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Mandatory Fees

All fees inclusive of prevailing GST.

Student Development Fee

Applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability. Payable with the programme fees' first instalment.

S$512.30

International Student Induction Fee

A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience.

S$436

Application Fee

Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed.

Local applicants:
S$109.00

International applicants:
S$545.00
(not inclusive of Student’s Pass application)

Scholarships & Bursaries

SIM GE Bursary

The SIM GE Bursary aims to provide financial assistance to needy students studying at SIM GE. This award is given based on our eligibility criteria, as well as the assessed level of neediness of the applicants.

Learn more

SIM GE Bursary

SIM GE Scholarship

The SIM GE Scholarship is given to students with exemplary academic results or achievements in sports and arts. It is applicable to Singapore citizens, permanent residents and international students.

Learn more

SIM GE Scholarship

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Bachelor of Communication (Professional Communication)

Programme Overview

Academic Level

Awarded by

Programme type

Campus location

Application Dates

Estimated Fees
(incl. GST)*